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5 ways freight companies can make their drivers more engaged

2/17/2021

5 ways freight companies can make their drivers more engaged

Every company, in every industry, has a vested interest in making sure their employees are fully engaged with their jobs and the company's mission as a whole. That's often far more easily said than done, especially in the trucking industry. However, when you take more time to deal with this issue, you are likely to see a significant improvement when it comes to retention.

So, how do you do it? The following suggestions should help:

1) Respect, respect, respect

Ask any trucker what they want from their employer and, apart from better pay or more scheduling flexibility, the answer you're going to hear most often is "respect," according to Trucking Info. Like a lot of workers, truckers often feel as though they (and their myriad skills!) are taken for granted by their employers or the companies they do business with. While everyone has different definitions of what constitutes a proper level of respect, basic things like courtesy and mutual understanding will go a long way.

2) Focus on new hires in particular

The people who are potentially looking to leave a career in trucking, or just move on to another company within the industry, are relatively new hires, Trucking Info advised. In the first year or two a person has been working for you is the time they are most likely to start wondering if the grass is greener. As such, new hires should get a warm welcome and extra attention until they're fully integrated into your organization.

3) Value their feedback

What is part and parcel with respect and making sure new hires feel they have what they need? Getting their feedback regularly and acting on what you can, according to C.A. Short. Of course, there's more to this than just being willing to listen to complaints about a shipping partner or a certain job, and actually trying to find actionable information in those talk-back sessions that can be leveraged into positive changes.

4) Center their health and safety

One of the biggest complaints many truckers have is burnout, according to Groupe.io. However, if you can make it clear to them that you are doing what you can to ensure they are happy and healthy in their jobs, and have all the gear or resources they need to keep themselves safe on the road, they are more likely to be content with what you're asking of them.

5) Do as much as you can to reduce downtime

Finally, truckers are always going to have downtime; that's just part of the job, Groupe.io said. However, you may be able to find ways to reduce the amount of time they spend just sitting around, waiting for their trucks to be loaded or unloaded, or otherwise not on the road. When that happens, truckers are more likely to feel you're going above and beyond for them, and they'll do the same for you.

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